http://thewandcompany.com/Buying.html
http://thewandcompany.com/Manual.html
"The wand itself is a simple stick, containing the hair of a unicorn’s mane. Wait, no. It’s a stick containing an infrared LED. In practice mode, you can try out any of the 13 gestures and the wand will vibrate and pulse a coded pattern to let you know which one. When you are ready to do some serious magic (change channels), the wand learns simply by performing a gesture and beaming a boring, modern-day remote at its tip. Change channel by flipping left or right, for example, or increase the volume with a quick clockwise twirl.
A wonderfully whimsical device, the 14-inch wand will be available on October 1st for £50, or $83, batteries included."